Social Networking: Expanding Beyond the Youth Market and into Business – a podcast with Dotster’s Catherine Brown

Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)!

But to fill this demand many new social network software’s and asp’s are being created to fill the business need. Recently Dotster introduced a new product for not only their clients but of clients beyond their control.

The idea that Social Networking is moving beyond the youth market to business isn’t new but the idea is how and what are people doing to get them to join and what content are they providing to keep them engaged.

Listen to Catherine’s ideas on how to get your own community going as well as keep them coming back for more.

Social Networking: Expanding Beyond the Youth Market and into Business – a podcast with Dotster’s Catherine Brown

About Catherine

Catherine Brown, Director of Enterprise Social Networking, Dotster, Inc., has over 14 years experience in marketing and product promotions and has a successful track record at both large and small firms. At Calista, an IP Telephony start-up, she was part of an executive team that took the company to acquisition by Cisco. While at Cisco, she managed major product launches and million dollar promotional campaigns, worked on a company-wide website redesign and started a web analytics program. She has also been an entrepreneur. Catherine has a BA from Stanford, an MBA from UC Berkeley, and has lived in Europe and Latin America (she speaks both French and Spanish).

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.