Social Networking: Expanding Beyond the Youth Market and into Business – a podcast with Dotster’s Catherine Brown
Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)!
But to fill this demand many new social network software’s and asp’s are being created to fill the business need. Recently Dotster introduced a new product for not only their clients but of clients beyond their control.
The idea that Social Networking is moving beyond the youth market to business isn’t new but the idea is how and what are people doing to get them to join and what content are they providing to keep them engaged.
Listen to Catherine’s ideas on how to get your own community going as well as keep them coming back for more.
Catherine Brown, Director of Enterprise Social Networking, Dotster, Inc., has over 14 years experience in marketing and product promotions and has a successful track record at both large and small firms. At Calista, an IP Telephony start-up, she was part of an executive team that took the company to acquisition by Cisco. While at Cisco, she managed major product launches and million dollar promotional campaigns, worked on a company-wide website redesign and started a web analytics program. She has also been an entrepreneur. Catherine has a BA from Stanford, an MBA from UC Berkeley, and has lived in Europe and Latin America (she speaks both French and Spanish).