ITSMA Marketing Excellence Awards 2023

On Tuesday night this week my team received a well earned Marketing Excellence award from ITSMA – it was a Gold award for Strengthening Executive Engagement! This was for a program that Emily Curley on the team came up with called ‘Meet the Bankers’. The idea was to promote a roster of former bankers to senior executives to meet with. These “bankers” had been in their role but now work for Red Hat. Not a sales call but more of a peer to peer call about their day to day challenges. The idea worked so well it beat our expectations for almost 2 years! Congratulations to the amazing team of Emily Curley, Kelly Gutierrez, Julie Gacnik, Laney Badulis as well as 30 Red Hat Bankers.

ITSMA Marketing Excellence Award – Strengthening Executive Engagement – Gold Wunner 2023

ITSMA Lifetime Achievement Award – Most Individual Impact – 2022

ITSMA Marketing Excellence Award – Strengthening and Differentiating the Brand – Finalist 2022

ITSMA Marketing Excellence Award – Enabling Sales for New Growth Opportunities – Diamond Winner 2017

ITSMA Marketing Excellence Award – Agile Marketing – Diamond Winner 2016

ITSMA Marketing Excellence Award – Driving Revenue with Thought Leadership – Gold Winner 2015

ITSMA Marketing Excellence Award – Enabling Sales – Gold Winner 2010

ITSMA Marketing Excellence Award – Predictive Data Modeling to Enable Sales – Finalist 2009

ITSMA Marketing Excellence Award – Targeted Demand Generation – Finalist 2008

ITSMA Marketing Excellence Award – Sharpening Competitive Brand Differentiation – Finalist 2007

ITSMA Marketing Excellence Award – Sharpening Competitive Differentiation – Finalist 2006

ITSMA Marketing Excellence Award – Generating New Demand – Gold Winner 2005

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.