Marketing Darwinism - by Paul Dunay
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Marketing Darwinism - by Paul Dunay
awards, Fusion, Innovation

ExoFusion’s Breakthroughs and INFUSE Award: Paving the Way to Commercially Viable Fusion

Yesterday ExoFusion, a leading innovator in fusion energy, announced a series of groundbreaking developments that could significantly accelerate the path to Commercially Viable Fusion (CVF). The company received the prestigious INFUSE award for their work in partnership with Penn State University, focusing on “Testing Novel Liquid Metal PFC compositions.” This research is crucial for the advancement of Plasma-Facing Components (PFCs), which are vital to achieving the high-confinement regimes necessary for sustained fusion reactions.

ExoFusion’s Chief Scientific Officer, Dr. Mike Kotschenreuther, highlighted the importance of this award, stating that their innovations in PFCs are part of a broader strategy to rethink the industry’s approach to plasma dynamics and confinement. The company has made significant strides in three key areas:

  1. Transport Barriers:
    ExoFusion’s research has demonstrated that turbulence, which typically causes heat to leak out from the plasma core, can be prevented under specific conditions. This finding is critical for maintaining the extreme temperatures required for fusion, potentially revolutionizing the way various machine types handle plasma confinement.
  2. Confinement Data Analysis:
    The company’s analysis of tokamak data has validated their scientific approach, showing that their patented Super-XT Divertor™ operates effectively under fusion-relevant conditions. This breakthrough supports their thesis that high confinement is the key to achieving CVF.
  3. Space Thruster Breakthroughs:
    ExoFusion’s work on liquid metal alloys has not only advanced fusion technology but also holds promise for the next generation of space thrusters. These innovations could extend the lifespan and operational capabilities of satellites and support more ambitious interplanetary missions.

According to ExoFusion CEO Romi Mahajan, these breakthroughs exemplify the company’s leadership in both scientific and business innovation. As they continue to develop solutions that benefit the entire industry, ExoFusion is poised to play a pivotal role in the collective march towards CVF.

August 16, 2024by Paul Dunay
awards, Marketing

ITSMA Marketing Excellence Awards 2023

On Tuesday night this week my team received a well earned Marketing Excellence award from ITSMA – it was a Gold award for Strengthening Executive Engagement! This was for a program that Emily Curley on the team came up with called ‘Meet the Bankers’. The idea was to promote a roster of former bankers to senior executives to meet with. These “bankers” had been in their role but now work for Red Hat. Not a sales call but more of a peer to peer call about their day to day challenges. The idea worked so well it beat our expectations for almost 2 years! Congratulations to the amazing team of Emily Curley, Kelly Gutierrez, Julie Gacnik, Laney Badulis as well as 30 Red Hat Bankers.

ITSMA Marketing Excellence Award – Strengthening Executive Engagement – Gold Wunner 2023

ITSMA Lifetime Achievement Award – Most Individual Impact – 2022

ITSMA Marketing Excellence Award – Strengthening and Differentiating the Brand – Finalist 2022

ITSMA Marketing Excellence Award – Enabling Sales for New Growth Opportunities – Diamond Winner 2017

ITSMA Marketing Excellence Award – Agile Marketing – Diamond Winner 2016

ITSMA Marketing Excellence Award – Driving Revenue with Thought Leadership – Gold Winner 2015

ITSMA Marketing Excellence Award – Enabling Sales – Gold Winner 2010

ITSMA Marketing Excellence Award – Predictive Data Modeling to Enable Sales – Finalist 2009

ITSMA Marketing Excellence Award – Targeted Demand Generation – Finalist 2008

ITSMA Marketing Excellence Award – Sharpening Competitive Brand Differentiation – Finalist 2007

ITSMA Marketing Excellence Award – Sharpening Competitive Differentiation – Finalist 2006

ITSMA Marketing Excellence Award – Generating New Demand – Gold Winner 2005

November 15, 2023by Paul Dunay
awards, Marketing

ITSMA Marketing Excellence Awards 2022

On Tuesday night this week I received a totally unexpected award from ITSMA – it was their 25th anniversary and they were awarding companies and individuals who have had the most impact over the year. Honestly, I should be awarding them for having the most impact on me! If I wasn’t entering an award I was also (heads up) a judge. I learned just as much from judging as I did by entering. Spoiler alert: I’ll be entering the awards next year for sure so don’t count me out just yet!

ITSMA Lifetime Achievement Award – Most Individual Impact – 2022

ITSMA Marketing Excellence Award –  Strengthening and Differentiating the Brand – Finalist 2022

ITSMA Marketing Excellence Award – Enabling Sales for New Growth Opportunities  – Diamond Award Winner 2017

ITSMA Marketing Excellence Award –  Agile Marketing – Diamond Winner 2016

ITSMA Marketing Excellence Award –  Driving Revenue with Thought Leadership – Gold Winner 2015

ITSMA Marketing Excellence Award –  Enabling Sales – Gold Winner 2010

ITSMA Marketing Excellence Award – Predictive Data Modeling to Enable Sales – Finalist 2009

ITSMA Marketing Excellence Award – Targeted Demand Generation – Finalist 2008

ITSMA Marketing Excellence Award – Sharpening Competitive Brand Differentiation – Finalist 2007

ITSMA Marketing Excellence Award – Sharpening Competitive Differentiation – Finalist 2006

ITSMA Marketing Excellence Award – Generating New Demand – Gold Winner 2005

October 29, 2022by Paul Dunay

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Welcome to my blog, my name is Paul Dunay and I lead Red Hat's Financial Services Marketing team Globally, I am also a Certified Professional Coach, Author and Award-Winning B2B Marketing Expert. Any views expressed are my own.

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