Monitor, Track and Participate in Social Media – a podcast with Michael Spataro

Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren’t you?). But once you have that in place, then what?

Strategies for understanding and dealing with the flow of all these conversations are the natural next step. As more and more conversations are coming online, you need to respond quickly. So knowing things like “sentiment,” who in your organization is on point to respond, and whether they have been doing so are becoming more important. It’s like being at a party and having several conversations going on that you want to participate in.

I met Michael Spataro a few weeks back as I was researching tools to help me with this exact problem. I think what I found out was important for you to hear as well. I hope you agree.

Monitor, Track and Participate in Social Media – a podcast with Michael Spataro

About Mike

Mike is vice president with Visible Technologies, a leading provider of social media analytics and online reputation management services. An early pioneer of interactive marketing and PR, Mike has been devising and implementing digital communications and social media strategies for global brands for more than 10 years, including The Walt Disney Co., General Motors, Panasonic, Hewlett-Packard, MasterCard, Eastman Kodak, Verizon, Hanes, and the renowned “Got Milk?” campaign.

Prior to joining Visible, Mike led the interactive and new media divisions for Interpublic’s two largest PR agencies, Weber Shandwick and GolinHarris. He was the strategic force that established both agencies as leaders in digital communications and consumer-generated media services. During his nearly 10 years at Interpublic, Mike created and executed a variety of award-winning campaigns that blended traditional and new media ideas that produced outstanding business results for his clients.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.