Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Hey Paul, nice post. The challenge a lot of big brands face when entering the blogosphere is finding their authentic voice — which is vital to establishing any kind of credibility on blogs. When that voice is left to the PR/Corporate communication team, too often the result can be sterile. Corps need to look back that their brand attributes chart in that ppt that the brand agency did for them (years ago?) That probably had something in it about the “voice of the brand”. Now you have to match that with a real person who can speak for you online.
I think Wal-mart has done a reasonable effort at this with http://www.checkoutblog.com.
Great point Pat on the sometimes sterile nature of blogs
All those attributes that the brand agency worked on really need to shine if you expect to move the needle
Thank you for recommending PRWeb as part of a reputation management strategy. It is something we have been recommending ourselves as a low cost, minimal effort element to a successful strategy.
Regards,
Joe Beaulaurier
PRWeb
Great post here Paul. The new launch of Trackur.com helps in this space when it comes to measurement. while it does not allow you to aggregate the information and understand true sentiment and engagement it is a quick hit tool.
Dan
Dan
Its funny you mention Trackur – I created a deal with Trackur to help me get responses for the survey and publicize them on the results we circulate from the survey