New Study on Social Media, a podcast with George Krautzel from ITtoolbox

The most informed buyer is one who can access the experienced-based knowledge of his or her peers. That’s the message of my podcast with George Krautzel, co-founder and president of ITtoolbox. George and his team have just released a new survey on the adoption of social media in cooperation with PJA Advertising and Marketing.

Some of the results might surprise you:

– IT decision makers spend on average 3.5 hours per week consuming or participating in social media.
– IT decision makers reference vendor websites more than user-generated content for making purchasing decisions, but trust user-generated content more than either vendor websites or editorial publications.

This is fantastic news. To hear more just listen to our podcast…

New Study on Social Media, a podcast with George Krautzel from ITtoolbox

About George

As co-founder and president of ITtoolbox, George Krautzel guides the company’s execution, overseeing daily operations, directing companywide implementations, and ensuring long-term business growth. Under his leadership, ITtoolbox has continually advanced its network services to meet the needs of both its expanding user base and its impressive list of advertising and staffing partners.

George directed the implementation of proprietary utilities such as a contextual matching engine and keyword ad targeting to help advertising partners realize the benefits of the significant volume of community-generated IT content at ITtoolbox. Prior to his experience with ITtoolbox, he held various roles at Accenture and co-founded an IT consulting company. He received a Bachelor of Science in Finance from Villanova University.

Copy of the Survey

Whitepaper on the benefits of advertising in social media

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.