Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
It’s a brief post Paul, but offers some very insightful information. Thank you for bringing this to our attention and for uploading the bar graph which is a great illustration of what people are taking notice of in the Awareness stage.
I am re-launching my Atlanta, GA Web Design Firm next week and will be paying close attention to the information you have highlighted in this post because as you quite rightly say any of these tactics would be great for the Consideration stage as well.
Thanks.
Jason D. Coles
3 Dogs Marketing
Paul,
Thanks for the post, it’s great data. But… I think that looking only at first-order “usage” of things like social media gives a completely mistaken impression. I made the argument to our CFO the other day that we ALL use Twitter (see full discussion) because the main users of Twitter are the folks responsible for 90% of the content creation on the Internet. Although it’s a minority that actually uses Twitter, those who do create the content and links that lead to better performance in Google. Hence, investment in social media is investment in the main audience of the Internet.
Hey Paul – Saw white papers in there. Can you send me a copy? – Mike
Good ol’ word of mouth.
Some things never change.
I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Ruth
http://besttoddler.com
@ Tessa
thanks for your comment and I like your toddler site (although I am past the toddler stage in my life)