Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Welcome to Avaya! I liked your perspective on how social tools helped the on-boarding process. I’ll get some time for us to catch-up and compare notes.
Fantastic Bruce – lets get together soon
Paul – I’m as guilty as anyone at discussing the marketing value in social media. That’s probably because most of my clients are SMBs who are not large enough to benefit from the onboarding and internal use of social media. But, clearly that is a very positive benefit of social media. I am a fan of Yammer. We use it in our agency for internal communication.
We don’t talk about this aspect of social media as much as we should. I often say that the technology behind social media provides enablers to get results. Your internal example is a good one!
Thanks Bernie – this was one of those posts where I said “man am i going to get a lot of comments on this one” but few came in
anyway I appreciate you reaching out
Hi Paul-
Still here at Mercer where we are actively exploring and experimenting with the internal uses of Social Media. Glad to see you landed on your feet! Will I see you in Boston next Mon/Tues?
@ Jonathan – no I will be missing this one – enjoy
let me know if you still want to talk about lead nurturing
Hi Paul- I have always read your blog with interest, but I am somewhat surprised that you have never touched on the use of virtual worlds. Although they are not exactly "social media", we have used them internally for onboarding, and a wide range of meetings and events — to bring together remote/global team and help create a stronger connection between them. Any thoughts/experience in this area?
@ Karen – actually I have blogged a few times about Virtual Events
In fact I think it is a great play for any organization
see posts here …
http://buzzmarketingfortech.blogspot.com/search?q=virtual+events