Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Could be a bit more detailed. Yes, social media is great for getting quick feedback. How does that really help with your innovations? What are specific examples?
@Dexter – thanks for commenting
2 things
1) this is a bit of a future state recommendation – its hasnt happened yet
2) for examples I would say the closest would be Dell and SalesForce in the 1st category and then check out Wikinomics for early examples of how the 2nd category can work specifically P&G and how they accept 50% of their innovation from outside their 4 walls
Thank you for this @Paul. Also find Wikinomics a great resource.
Certainly social media lets companies listen to conversations in new ways, which supplements focus groups and surveys. As you said, it has not happened yet, but certainly will in the future.
For more discussion, http://www.fearlesscompetitor.com
For tips on lead generation, http://www.findnewcustomers.net
I definitely think you'll see more products/software appear to assist with problems generated from chatter or use on these social media sites. Jobs are being created today, to not only monitor chatter, but to generate it as well. Good post, great insight.
Good read, thank you!
– Steven Burda
There are a few companies who are focused on providing software specifically for innovation and idea collection. One that has been around the longest is Brightidea. One of their clients, Adobe, http://ideas.acrobat.com, uses the software for external incremental product feedback. Cisco used it to power the Cisco I-Prize where the company sought disruptive ideas (ipod, etc) and ended up getting ideas with billions of dollars worth of potential. More on that here: http://www.brightidea.com/news-coverage-21.bix
@ Janelle – excellent suggestions – I will check them out – thanks for commenting
janelle. Thanks for you comments. Can you give any more insight into software programmes for innovation and data collection