Survey says … Marketers are tired of Web 2.0!!

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). All 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate).

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 was cited most frequently.

In addition, many terms related to Web 2.0 were also frequently mentioned (Social networking, blogging, etc.). Does this mean the luster of Web 2.0, Social Networking and Social Media is coming to an end in the minds of marketers?

For a complete copy of survey results, visit

6 comments to Survey says … Marketers are tired of Web 2.0!!

  • Keith Parnell

    Or does it mean that this audience (more than likely a majority of traditional marketers) does not understand the value of web 2.0 and social marketing? I think that maybe more the case.

  • Guillaume Foutry

    Maybe both, people are tired to hear words that do not ring any bell.

  • Kathy @ Virtual Impax

    I’d venture to say that marketer’s are tired of the HYPE surrounding Web 2.0. I mean, how many times do we have to hear that [insert name of latest web 2.0 technology] is going to change the face of [insert industry].

    The web is “just” another way to communicate. Web 2.0 means two way communication. If you’ve still got nothing to say (or you don’t want to HEAR what your customers have to say) then web 2.0 isn’t going to be your darling!

  • Paul Dunay


    I think you nailed it – marketers are tired of the Hype around Web 2.0
    doesnt mean they arent using it in their organizations

    thanks for commenting

  • Dave Raffaele

    I think there are a couple of reasons Marketers are tired of Web 2.0 & Social Networking. 1) They already have too much work trying to get their existing emails and direct mail out the door. Until there is a drastic shift in what the focus of DM is and the programs that are being developed, I think this will continue to be the case. 2)There are no enterprise or even entry level tools that allow Marketers to leverage social marketing or Web 2.0 efficiently and effectively to deliver and capture response to targeted offers. 3)ROI is still king when it comes to marketing. Until there is model for how a company can explicitly increase lift and profitability of their social networking initiatives, it is going to continue to be a tough sell during the budgeting season.

    Don't get me wrong. I am a supporter of social media and the power it brings to managing customer interactions but as an early adopter I know that it is going to take a good amount of time, innovation, and packaging to make any of these things more than just annoying buzz words in the eyes of marketers.

  • Jessica Gottlieb

    I suspect that marketers who are tired of the first batch of terms don’t get it.

    Prom sucks when you’re not the King/Queen anymore.

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