You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been “How to Start a B2B Community” with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I should interview next. He pointed me to Sean O’Driscoll at Microsoft.
Naturally, I’ve been reading all I can about social media and communities. But honestly, I heard more new ideas from Sean than in all of the articles and blogs I’ve come across on the topic.
I conducted an interview with Sean O’ Driscoll to learn what it is like to have thousands of communities to listen to and manage. And I wanted to learn how you harness these communities for product launches as part of an integrated marketing campaign. Enjoy …
Communities at Microsoft, a podcast with Sean O’Driscoll
Sean O’Driscoll is general manager of the Customer Service and Support Community and the Microsoft Most Valuable Professional (MVP) Program at Microsoft Corp. He is responsible for developing community-based support models and leading the worldwide MVP Program. The MVP Program is designed to honor and recognize amazing individuals in technical communities around the globe who share a passion for technology and the spirit of community.
For more information on Sean please visit his blog or view some of his posts we discuss on the podcast:
Post with the 5 methods for convincing the unconverted on communities
Post on JetBlue/Turner Apology