How to Start a B2B Community

If you love Web 2.0 tools the way I do, you probably came to the quick realization that they’re powerful tools for creating a community

But added together they don’t equal a community. You can launch all the Web 2.0 tools you can think of and still not have a community. So the question quickly becomes: How do you create a community, especially in B2B? It’s easy to see opportunities in B2C around, say, yacht racing, NASCAR and even beer drinking (yes, Budweiser just launched

But what does it take to get a B2B community under way?

To answer this question, I enlisted the help of expert community builder Mukund Mohan. He’s the CEO of Canvas Group and a fellow blogger who publishes BestEngagingCommunities. He will take us through the 3 reasons to start a B2B community, provide 3 examples of existing B2B communities, and dig into the what, when and how of community building. I hope you enjoy hearing this one as much as I enjoyed producing it!

How to Start a B2B Community a podcast with Mukund Mohan

About Mukund

Mukund Mohan is CEO of Canvas Group. Before Canvas Group, he founded and sold 2 successful startups. Prior to that, he was head of product marketing for Mercury Interactive with responsibility for the direction and customer success of the company’s application management solutions. Mukund also was Vice President of Operations at Consilient, a software company focused on process automation. In that role, he managed a team of sales and services personnel and was responsible for customer success. In addition, he has held product and management positions at Ariba and Asera. He began his career at Cisco Systems.

Written by Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations. Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011). His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand. Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa. Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.