What’s your Social Media diet?
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Paul, great post! I too use Google Reader and find that it helps me stay on top of things. I like the way you’re using SlideShare. It’s definitely a site with some good content. Organization is key when there is so much noise on the internet these days.
Wow, you have a busy life! I am on the brink of letting my business overtake my life – there is always so much to do!
Your post helped me remember why I have a home business to begin with: to have a better life!
Organization is the key.
Thanks,
Ana/YourNetBiz
@Jose – thanks I have been overly swamped with Google Reader so finding your balance from a content perspective is key –
thanks for commenting!
@Ana – agreed thanks for commenting Ana
Feed reader is my best friend for more than 7 years now. Started with Bloglines, moved to Google reader. Now I use NetNewsWare Mac client synchronized with Google reader. At any point of time there are more than 200 feeds I am subscribed to,categorized accordingly – like Marketing, Web 2.OH, Lifehack etc. I apply GTD framework to the feeds I subscribe – regular branching and pruning. Unsubscribing the feeds which no longer within my domain of interest and subscribing to new…
Serendipitous finds in Twitter / Facebook etc. is great, but for organized readings feedreaders are still indispensable.
@Anol – Glad to hear you subscribe to web 2.oh – me too – I used to work with those guys – very smart
thanks for commenting
This is a helpful post, Paul. I migrated to Google reader from Newsgator (after NG went corporate) about a year ago. I didn’t realize I could connect to my FriendFeed. Thx.
Can you elaborate more on how you added feeds from from your Facebook friends’ statuses? I tried it using a current FB friend list, but Google didn’t find any feeds.
Thanks, Paul!
@Joan – Looks like Facebook has eliminated that option
if I had to suggest another way – I would say add it to your Tweetdeck so you can see it more real time
Lots of us feel overwhelmed by social networks, blog updates, and for those of us doing our own things — website updates, email campaigns, etc. Add to that a wealth of thought leadership content and the people on your website bombard you with signups, etc. It all seems overwhelming.
The key, as you point out, is to establish a consistent process. Certain times are family time. Other times are website updates. Time shift with a DVR and use Sunday nights for blog articles.
I use Google Reader and Tweetdeck too. They save a lot of time so long as you don’t let them be your master.
Jeff Ogden, President
Find New Customers
http://www.findnewcustomers.net
http://fearlesscompetitor.com
Thanks for sharing.
Looks like Windows icons in the graphic…I wonder what a Macintosh experience would look like for you?
Seems that having an official personal consumption workflow makes a ton of sense.
Looking forward to seeing you in Greenville, South Carolina sometime!
@Jeff – great point it reminds me that I always stay curious about new social technology but be vigilant about the ones you engage in
@Trey – you are right it is a PC version – will check the Mac view on my wides Mac – shouldn’t be that different – thanks for commenting
Thanks very much for sharing how you manage to stay so active in social media yet productive with your time. I’ve wondered how you did it all so I appreciate the insight. I also love Google Reader (a lifesaver!) but would like to better organize my feeds, great to know how to incorporate SlideShare and other tools into it. I’m using FriendFeed now on a limited basis, like your technique of using it to collect various sources and publish via Twitter.
this gave me an insight as to how people handle so many social media tools with so much elan! i also found these tips very helpful http://bit.ly/aKM5NF for my e-commerce website!
@Zach – thanks for the link to Amazon – I will check these tips out!
@Kim – great thanks for commenting
Very useful tips Paul. I use Facebook religiously and recently hopped on the Twitter bandwagon. With technology the way it is now and the sheer number of people communicating with each other, it’s daunting to think of the possibilities in regards to getting your name out there. For example, with the company I work with, Auto Shipping Network, it’s amazing how social networking influences the industry. And all it takes is some good ol’ fashion organization, along with staying up to date. Keep up the good work! Visit our website at http://www.autoshippingnetwork.com
@Maicol – yes every industry is seeing this type of online behavior specifically around influencing buying habits – and frankly I dont see it reversing at all any time soon!
Any tips or advice that can help is always appreciated.-Healthcare Help