Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
A lightening rod is the perfect analogy for social media. It sends a bright light for all to see. You never know when it will strike. It’s usually followed by a thunderous BOOM if it strikes right. And often, there’s a calm before and/or after the storm! Right on Paul.
At ScanSource, Inc. we have recently hired our lightening rod: Jami Mullikin. He’s getting up to speed, drinking from the fire hose and learning all the ins and outs of building, leading and rallying the right team about these inbound marketing opportunities at ScanSource.
This week, we are using our Catalyst Telecom partner conference (#catconf) with Avaya as a perfect venue to uncover more lightening rods throughout the technology channel. We’ve even organized a social media evangelist group call The Click. Wish us luck!
@Mary Ellen – that sounds great – all the best!
Great post! In fact, it really hit home for me, and the question “What’s holding you back?” is exactly what I asked myself and drove me to find a new employer who values SM activities.
@Breanne – best of luck in your new role!!
A terrific post, Paul, and an important topic.
One rule of business: To get things done, there must be ownership. As I say “One head to pat and one butt to kick.” That’s the lightening rod analogy you used.
Companies can talk about social networks, content marketing and such topics till the cows come home, but until they get serious and take action by putting someone in charge, nothing will ever happen.
Jeff Ogden
http://www.findnewcustomers.net
@fearlesscomp
@Jeff – agreed! I never heard that analogy before but I like it already
Very true. It’s important to have a clear Social Media strategy which those involved with are working towards in the same direction. Then the key, as you say, is for it to be coordinated successfully by a leader who can ensure that you ‘strike’ the right balance to meet your goals 🙂
This site is very helpful for me to identify the correct product.
I am late to the discussion — recently stumbled upon this excellent posting. It reminds me of an “Organizational Behavior” class from my MBA days many (MANY!) years ago – this is fundamentally a timeless question of “accountability”…. and a great question to ask the team at the conclusion of a meeting or discussion about Social Media.. “So, who’s accountable for what we just discussed and what’s the next step?” Thank you for reminding me!
Great quality article !!. Thank you for all your time and work. 😉