Buzz Marketing, Communications, email Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
Will Facebook replace your B2B Marketing email system?
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
It is exciting to hear about positive steps forward for Facebook apps. However I’m not sure that this is not exactly the feature set I would have advised.
The nature of @vendor.com email addresses have limited appeal and have digressed into spam mail catchall addresses. I am excited to think that people could send an regular email to my facebook presence and reach me But honestly, I would redirect it to my spam account at a @vendor account.
In fact, it sounds to me like this could be a spam magnet and become a huge cost center for Facebook. In addition to market for to be reckoned with, Facebook has likely become a massive hacker target and this baits making that worse.
I see so many prospective valuable apps for Facebook. I’ve been posting them here: http://www.mattmerriam.com As you know, Paul, I am a huge fan. I just don’t know that this is one that’s either a win for facebook or for establishing it’s new leadership role at the top of the web.
@Matt – great point they are certainly putting a target on themselves – I guess we have to hope they are able to fight the spammers and hackers before it happens and spoils the experience for everyone!
How funny. I always thought Facebook was just a fad, but now I can see how companies can use this a marketing vehicle. Great insight!
@Kristen – glad to hear you are seeing Facebook differently – thanks for the comment!
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A lot of people refuse to use Facebook with their use of personal information but I’ve considered it’s uses I just don’t know for sure yet.
Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just sum
it up what I wrote and say, I’m thoroughly enjoying your blog.
I too am an aspiring blog blogger but I’m still new to everything.
Do you have any tips and hints for rookie blog writers?
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