A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often [...]
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May 7th, 2013 | Tags: Google Hangout, GotoMeeting, HBR, Hootsuite, Rain Group, Sales Team, Social Media, Twitter | Category: Blogging, Business Intelligence, Communities, Content Marketing, Conversational Marketing, Enterprise 2.0, Facebook, Lead Generation, Lead Nurturing, People, Sales, Social Business Intelligence, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 33 comments Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates [...] January 23rd, 2013 | Tags: Analytics, content marketing, CTA, Customer Experience, Customer Intelligence, Facebook, Plugins | Category: Advertising, Applications, Branding, Content Marketing, Customer Experience, Facebook, Inbound Marketing, Listening, Personalization, Social Media | Comment According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean anything [...] [...] October 3rd, 2012 | Tags: Conversion Rate, Facebook, innovation, marketing, Mobile, social commerce | Category: Commerce, Customer, Facebook | Comment Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point [...] [...] May 9th, 2012 | Tags: Andrew Jeavons, emotion, Social Media, Social media data, Survey Analytics | Category: Data Mining, Emotion, Facebook, Listening, Social Media, Twitter | Comment After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: – Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation MadMarketingTV is [...] [...] March 7th, 2012 | Tags: B2B Marketing, Business Marketing, buyer personas, content marketing, Facebook Marketing, mad marketing tv, marketing tips, Paul Dunay | Category: Business Intelligence, Content Marketing, Facebook, Inbound Marketing, Lead Nurturing, Social Media | Comment Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers Social data and what it [...] [...] February 29th, 2012 | Tags: B2B Marketing, CMO, Facebook, Facebook Marketing, Jeff Ogden, Mad MarketingTV, Paul Dunay | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go [...] [...] December 15th, 2011 | Tags: Audience Discovery, Audiences, Brands, Competitive Analysis, Facebook, Fan Pages | Category: Facebook, Social Media, Social Networking | 2 comments Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor [...] [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When [...] [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, Behavioral Targeting, Facebook, Innovation, Online Advertising, Search, Social Media | 2 comments It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people [...] [...] October 19th, 2011 | Tags: Brand Advocates, conversations, intent to purchase, PR, publications, Solutions, Solutions marketing, Stage-Gate | Category: Conversational Marketing, Facebook, Innovation, Listening, Social Media, Support, Twitter | 2 comments |
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