Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point [...]
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May 9th, 2012 | Tags: Andrew Jeavons, emotion, Social Media, Social media data, Survey Analytics | Category: Data Mining, Emotion, Facebook, Listening, Social Media, Twitter | Comment
After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company MadMarketingTV is sponsored by Act-On Software: Marketing [...] March 7th, 2012 | Tags: B2B Marketing, Business Marketing, buyer personas, content marketing, Facebook Marketing, mad marketing tv, marketing tips, Paul Dunay | Category: Business Intelligence, Content Marketing, Facebook, Inbound Marketing, Lead Nurturing, Social Media | Comment
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Join Jeff [...] February 29th, 2012 | Tags: B2B Marketing, CMO, Facebook, Facebook Marketing, Jeff Ogden, Mad MarketingTV, Paul Dunay | Category: Advertising, Branding, Content Marketing, Data Mining, Facebook, Lead Generation, Lead Nurturing, Listening, PR, Social Media, Social Networking, Uncategorized | 2 comments
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back [...] December 15th, 2011 | Tags: Audience Discovery, Audiences, Brands, Competitive Analysis, Facebook, Fan Pages | Category: Facebook, Social Media, Social Networking | One comment
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, behavioral targeting, Facebook, Innovation, Online Advertising, Search, Social Media | One comment
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people [...] October 19th, 2011 | Tags: Brand Advocates, conversations, intent to purchase, PR, publications, Solutions, Solutions marketing, Stage-Gate | Category: Conversational Marketing, Facebook, Innovation, Listening, Social Media, Support, Twitter | 2 comments
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power [...] September 7th, 2011 | Tags: brand advertising, Marketing Strategy, Social media data | Category: Advertising, Branding, Facebook, Social Media, Social Networking | 2 comments
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the [...] August 3rd, 2011 | Tags: Facebook, Google Nick Carr, Sentiment, Social Media, Social Media Analysis, Twitter | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...] July 20th, 2011 | Tags: Brand Advocates, Brandglue, Facebook, Fans, Media Equivalent Value, MEV, Social Media, Vitrue | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments
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