Interview with Dave Chaffey of Smart Insights

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 […]

Where does Google+ fit into your B2B Marketing plans? [infographic]

Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from […]

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often […]

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates […]

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean […]

The Emotion found in Social Data

Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the […]

More B2B Marketing on Mad Marketing TV — The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss:

– Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation

MadMarketingTV […]

Changes in B2B Marketing — Mad Marketing TV Ep 13

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers Social data and what […]

Brands: It’s not enough to be liked

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront?

Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans […]

Make Your CFO a Social Media Fan

Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might […]