|
|||
|
|
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back [...] December 15th, 2011 | Tags: Audience Discovery, Audiences, Brands, Competitive Analysis, Facebook, Fan Pages | Category: Facebook, Social Media, Social Networking | One comment
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, behavioral targeting, Facebook, Innovation, Online Advertising, Search, Social Media | One comment
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people [...] October 19th, 2011 | Tags: Brand Advocates, conversations, intent to purchase, PR, publications, Solutions, Solutions marketing, Stage-Gate | Category: Conversational Marketing, Facebook, Innovation, Listening, Social Media, Support, Twitter | 2 comments
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power [...] September 7th, 2011 | Tags: brand advertising, Marketing Strategy, Social media data | Category: Advertising, Branding, Facebook, Social Media, Social Networking | 2 comments
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the [...] August 3rd, 2011 | Tags: Facebook, Google Nick Carr, Sentiment, Social Media, Social Media Analysis, Twitter | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to [...] July 20th, 2011 | Tags: Brand Advocates, Brandglue, Facebook, Fans, Media Equivalent Value, MEV, Social Media, Vitrue | Category: Branding, Conversational Marketing, Facebook, Inbound Marketing, Social Media, Social Networking | 13 comments
Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...] March 1st, 2011 | Tags: Social Insights, Social Media, Social Media Analytics, Social Media Monitoring | Category: Blogging, Buzz Marketing, Data Mining, Facebook, Innovation, Interactive Marketing, Listening, Location Based Services, Mobile, Monitoring, Podcasting, Reputation Monitoring, Social Media, Social Networking, Support, Thought Leadership, User Generated Content | 32 comments
A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below … Improving Facebook Page Insights Facebook Pages are a great way for [...] February 23rd, 2011 | Category: Content Marketing, Facebook, Innovation, Interactive Marketing, ROI, Social Media, Social Networking | 8 comments
It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain … Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers venting about [...] |
SearchConnectListenRecent Tweets
Archives
Creative Commons Social Media Darwinism by Paul Dunay is licensed under a Creative Commons Attribution 3.0 United States License |
|
|
Copyright © 2012 Social Media Darwinism - All Rights Reserved |
|||
Get email updates
Get RSS updates
Get podcast updates
Plus me
Friend me
Follow me
Network with me
Popular Posts