In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...]
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March 9th, 2010 | Category: Advertising, Blogging, Content Marketing, Facebook, Inbound Marketing, Interactive Marketing, Online Advertising, Social Media, Social Networking | 2 comments
I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. What seemed like a pretty basic message [...] March 4th, 2010 | Category: Buzz Marketing, Communications, Facebook, Interactive Marketing, Social Media, Social Networking, email Marketing | 4 comments
I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital [...] February 18th, 2010 | Category: Blogging, Facebook, Social Media, Social Networking, Twitter, Web 2.0 | 18 comments
In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.” And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing [...] January 14th, 2010 | Category: Blogging, Branding, Content Marketing, Facebook, Inbound Marketing, Lead Generation, Social Media, Social Networking | 4 comments
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not [...] December 15th, 2009 | Category: Advertising, Business Intelligence, Content Marketing, Facebook, Mobile, Social Media, Social Networking, Videocasting, behavioral targeting | 29 comments
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Seems to me like these channels have gone mainstream in the minds of many marketers [...] While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. [...] Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed [...] In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) [...] Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say? Facebook Connect [...] |
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