Social Listening: Harness Marketing Insights from Consumer Conversations

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@kevinhack) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@Kfoley) Director […]

How Does Social Listening Change the Way You Do Business (and Create ROI)?

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg (@Lemberg) Director of Product Management at Falcon Social, Andrew Ashton (@AndrewLAshton) Digital Marketing […]

Social Data Made Simple: Getting Started with a Strategy

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman (@irahaberman) Director of Storytelling at BrainRider, Ned Kumar (@nedkumar) Digital Strategist for FedEx and Sean Williams (@Colorado2NYC) […]

Using Insights to Tame the Strategic Planning Beast

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches.

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market […]

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often […]

Social Data can add Years to a CMOs Tenure

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. Research indicates that the number of months has risen slightly […]

Social Business Intelligence: Wisdom from the Outside-In

When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus […]

There is NO Passive Marketing with Social!

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended […]