This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@martinjonesaz) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@Jrastafari) Social Media Manager at Act-On and Matt Hannaford (@mhannaford) Integrated Marketing Analyst at Union+Webster. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

Here are three requirements for Omni-Channel from the webinar:

1. Seamless – Trusted, unified consumer experience across multiple channel, platforms and devices
2. Convenient – Consumer expectations are fundamentally changing. Convenience is no longer a benefit – it is an expectation
3. Relevant – Interactions are personalized and tailored to the consumers need, interests, behavior and preferences

To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Our next webinar is titled Social Listening: Harness Marketing Insights from Consumer Conversations be sure to sign up for it or view the schedule of other upcoming webinars here.