Any Publicity is Good Publicity in Social Media, right?
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
Amen, brother. Media impressions don’t necessarily lead to sales, but people talking about you in a good light does.
@Daniel – thanks for commenting!
Paul,
As a long-time corporate communications pro, I have to take issue with your suggestion there was *ever* a time when “any publicity (was) good publicity.” This is not to take a swipe at you professionally or personally. Even before social media was the force it is today, reputation – corporate, organizational, cause-related, etc – did exist and often informed the success or failure of a company or initiative. I know this isn’t a new idea to you nor other folks who’ve been responsible for managing brand or reputations. It’s certainly not new to company CEOs, presidents, CMOs, or others in leadership posts. Why not use this space to help break down such time-weary fallacies that, unfortunately, continue to be passed down on from one ‘generation’ of business people to the next?
Best,
Michael
@Michael – I was coming at the issue from a snapy title perspective to lead folks to the idea that we need migrate from another time weary theory of focusing on the Publication to focusing on the Conversation! Fair point thanks for commenting!
I absolutely agree! Consumers have more channels than ever to communicate their praises or complaints with social media and other internet channels. Companies are realizing this more and more and are looking for resources to help them with their internet and social media reputation management.
We’re also seeing see companies emerging with social media and internet reputation management. A couple examples of these companies are JitterJam.com, who offers a social media monitoring service and ideaLaunch.com, which is a content marketing agency, just launched a new service called Reputation6.com that helps companies protect their reputation through use of strategic content.
-Robert
@Robert interesting examples and firms – I am seeing that the low end of monitoring is going to cost zero dollars going forward – and many of those firms are going more “high end” into analytics – which I think will be a big trend this year