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Welcome to my blog, my name is Paul Dunay and I lead Red Hat's Financial Services Marketing team Globally, I am also a Certified Professional Coach, Author and Award-Winning B2B Marketing Expert. Any views expressed are my own.
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Amen, brother. Media impressions don’t necessarily lead to sales, but people talking about you in a good light does.
@Daniel – thanks for commenting!
Paul,
As a long-time corporate communications pro, I have to take issue with your suggestion there was *ever* a time when “any publicity (was) good publicity.” This is not to take a swipe at you professionally or personally. Even before social media was the force it is today, reputation – corporate, organizational, cause-related, etc – did exist and often informed the success or failure of a company or initiative. I know this isn’t a new idea to you nor other folks who’ve been responsible for managing brand or reputations. It’s certainly not new to company CEOs, presidents, CMOs, or others in leadership posts. Why not use this space to help break down such time-weary fallacies that, unfortunately, continue to be passed down on from one ‘generation’ of business people to the next?
Best,
Michael
@Michael – I was coming at the issue from a snapy title perspective to lead folks to the idea that we need migrate from another time weary theory of focusing on the Publication to focusing on the Conversation! Fair point thanks for commenting!
I absolutely agree! Consumers have more channels than ever to communicate their praises or complaints with social media and other internet channels. Companies are realizing this more and more and are looking for resources to help them with their internet and social media reputation management.
We’re also seeing see companies emerging with social media and internet reputation management. A couple examples of these companies are JitterJam.com, who offers a social media monitoring service and ideaLaunch.com, which is a content marketing agency, just launched a new service called Reputation6.com that helps companies protect their reputation through use of strategic content.
-Robert
@Robert interesting examples and firms – I am seeing that the low end of monitoring is going to cost zero dollars going forward – and many of those firms are going more “high end” into analytics – which I think will be a big trend this year