Marketing Darwinism met up with Tom Taylor, Managing Director of Blueprint Technologies on his recent trip to NYC. Excerpts from the conversation:
MD: Tom, Blueprint has won award after award for phenomenal growth and customer satisfaction. What’s going on?
Tom: Thanks a ton; we are humbled by the recognition. We believe our success can be attributed to a combination of our unique perspective, drive for innovation, laser focus on the customer, and the quality of our team, our customers, and our partners. We’ve been very agile in addressing market and customer needs – we move quickly and have established a solid track record of delivering superior customer value.
MD: Great. You lead Client Development at Blueprint, tell us about your approach and where Marketing fits in.
Tom: Our approach is very execution-oriented. We hire entrepreneurial doers with amazing track records in industry and surround them with top-notch technologists and delivery professionals to amplify their effectiveness. That’s a core part of the collaborative approach we take at Blueprint – Client Development doesn’t end with the team I lead, it runs across the entire company. At Blueprint, “all hands on deck” really means that everyone aligns around customer value, and delivery excellence.
Tom: We’re constantly refining the sophistication of the handshake between Marketing and Client Development, and investing strategically to really accelerate this. Tight integration between Marketing and Client Development is what will continue to drive momentum and support scale as we continue to grow.
MD: What do you see in the Marketplace?
Tom: We’re lucky to be in the Seattle area, which is at the forefront of a good number of key technology trends. Data Science, AI, Machine Learning, Business Process Automation, Cloud Solutions – all of these are top of mind for many of our customers right now. We often find that while the organizations we work with aspire to these higher order capabilities, they have foundational enablers that need to be addressed at the core infrastructure level around cloud migration, data engineering, modern workforce tool sets, etc. One of Blueprint’s key value propositions is our ability to traverse and up-level the entire organizational capabilities stack from core infrastructure up to customer experience optimization – this allows our customers to achieve wholistic digital transformation rather than just incremental single-point solutions.