Marketing Darwinism - by Paul Dunay
  • Home
  • Bio
  • Books
  • Press
  • Speaking
  • Webinars
  • Videos
  • Podcasts
  • Photos
  • Awards
  • Abstracts
  • Testimonials
Home
Bio
Books
Press
Speaking
Webinars
Videos
Podcasts
Photos
Awards
Abstracts
Testimonials
  • Home
  • Bio
  • Books
  • Press
  • Speaking
  • Webinars
  • Videos
  • Podcasts
  • Photos
  • Awards
  • Abstracts
  • Testimonials
Marketing Darwinism - by Paul Dunay
Business Process Automation, Cloud, Customer, Customer Experience, Customer Support, Digital Transformation, Marketing, Optimization

Interview with Tom Taylor of Blueprint Technologies

Marketing Darwinism met up with Tom Taylor, Managing Director of Blueprint Technologies on his recent trip to NYC. Excerpts from the conversation:

MD: Tom, Blueprint has won award after award for phenomenal growth and customer satisfaction. What’s going on?

Tom: Thanks a ton; we are humbled by the recognition. We believe our success can be attributed to a combination of our unique perspective, drive for innovation, laser focus on the customer, and the quality of our team, our customers, and our partners. We’ve been very agile in addressing market and customer needs – we move quickly and have established a solid track record of delivering superior customer value.

MD: Great. You lead Client Development at Blueprint, tell us about your approach and where Marketing fits in.

Tom: Our approach is very execution-oriented. We hire entrepreneurial doers with amazing track records in industry and surround them with top-notch technologists and delivery professionals to amplify their effectiveness. That’s a core part of the collaborative approach we take at Blueprint – Client Development doesn’t end with the team I lead, it runs across the entire company. At Blueprint, “all hands on deck” really means that everyone aligns around customer value, and delivery excellence.

MD: Marketing?

Tom: We’re constantly refining the sophistication of the handshake between Marketing and Client Development, and investing strategically to really accelerate this. Tight integration between Marketing and Client Development is what will continue to drive momentum and support scale as we continue to grow.

MD: What do you see in the Marketplace?

Tom: We’re lucky to be in the Seattle area, which is at the forefront of a good number of key technology trends. Data Science, AI, Machine Learning, Business Process Automation, Cloud Solutions – all of these are top of mind for many of our customers right now. We often find that while the organizations we work with aspire to these higher order capabilities, they have foundational enablers that need to be addressed at the core infrastructure level around cloud migration, data engineering, modern workforce tool sets, etc. One of Blueprint’s key value propositions is our ability to traverse and up-level the entire organizational capabilities stack from core infrastructure up to customer experience optimization – this allows our customers to achieve wholistic digital transformation rather than just incremental single-point solutions.

May 2, 2018by Paul Dunay

Search

Welcome to my blog, my name is Paul Dunay and I lead Red Hat's Financial Services Marketing team Globally, I am also a Certified Professional Coach, Author and Award-Winning B2B Marketing Expert. Any views expressed are my own.

Archives

  • March 2023
  • February 2023
  • January 2023
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • April 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • December 2020
  • October 2020
  • September 2020
  • August 2020
  • May 2020
  • April 2020
  • January 2020
  • March 2019
  • December 2018
  • October 2018
  • September 2018
  • August 2018
  • May 2018
  • April 2018
  • January 2018
  • November 2017
  • May 2017
  • March 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006
  • April 2006
  • March 2006

“I started with Brixton to provide you with daily fresh new ideas about trends. It is a very clean and elegant Wordpress Theme suitable for every blogger. Perfect for sharing your lifestyle.”

© 2018 copyright PREMIUMCODING // All rights reserved // Privacy Policy
Brixton was made with love by Premiumcoding.