Web 2.0 Expo – cool stuff seen on the floor of the show

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]

September 22nd, 2008 | Category: Advertising, Buzz Marketing, Communities, Enterprise 2.0, Interactive Marketing, Lead Nurturing, Social Media, Social Networking, Web 2.0 | Comment

Social Branded Applications – build it once and leverage on several social networks

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo

Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Social Network have all opened up their platforms which means that brands have cost effective access to more than [...]

September 22nd, 2008 | Category: Advertising, Buzz Marketing, Innovation, Interactive Marketing, Social Media, Web 2.0 | Comment

“Bored at Work” Network – a Web 2.0 Expo presentation by Jonah Peretti

Why do some ideas go viral and others don’t?

People who are “bored at work” are a network bigger than any major network: CBS NBC etc

If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. And today they can make a huge impact on a [...]

September 17th, 2008 | Category: Buzz Marketing, Web 2.0 | 2 comments

Privacy in a Data-Deluged World

Drop.io‘s CEO Sam Lessin presented “A Brief History of Privacy in this Data-Deluged World” at the Ignite II kick-off of Web 2.0 in NYC.

I loved Sam’s thought captured in the following quote: “For the first time in history it is now cheaper and easier for people to be public than to be private. What [...]

September 16th, 2008 | Category: Web 2.0 | Comment

Using FriendFeed for Aggregating Conversations – a podcast with Jesse Stay

Sometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.

Enter Jesse Stay – Facebook developer and guru, a recent [...]

September 2nd, 2008 | Category: Buzz Marketing, Podcast, Social Media, Social Networking, Web 2.0 | One comment

Is Podcasting Social Media?

So, I got asked this question on a call today with a fellow social media expert and I just had to blog about the ensuing conversation.

In reality if you look at the Latin origins of the word social it would most likely have a definition akin to the free give and take of conversation and [...]

August 18th, 2008 | Category: Buzz Marketing, Podcasting, Social Media, Web 2.0 | 13 comments

For Social Media, Reach is found in the Long Tail!

When it comes to Social Media there has been tons of talk about those few influencers who are able to spread your message like wild fire. But finding those few influencers has been the proverbial challenge.

Several good books have been written about this topic by some really smart people. But when doing some data mining [...]

August 6th, 2008 | Category: Blogging, Communities, Interactive Marketing, Social Media, Web 2.0 | 7 comments

Drop.io – a podcast with Chad Stoller

File Sharing is very binary – either you share a file online or you don’t.

Well not anymore! – enter Drop.io.

Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are “private” – consumers control how [...]

July 30th, 2008 | Category: Innovation, Podcast, Web 2.0 | 5 comments

Searching Communities and Forums – a podcast with Twing

Twing.com, a property of Accoona Corp., is a free service that aims to help users search for opinions, information, and conversations that match their particular interest—however obscure that particular interest may be. The site encourages users to get in on the conversation by enabling them to find communities relevant to their interests.

While blogs and social [...]

July 23rd, 2008 | Category: Buzz Marketing, Communities, Podcast, Web 2.0 | Comment

Get a “Social” Life

You can run but you can’t hide for long from social networking. At some point or another you will have to sign up for one or probably more social networks. But recently some early adopters have said they want out completely – the equivalent of unplugging entirely from social networking. To them I say – [...]

March 4th, 2008 | Category: Buzz Marketing, Social Media, Social Networking, Web 2.0 | 5 comments
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