6 Tips for Turning Big Data into Great Customer Experiences

The phenomenon of big data certainly comes with big promise. […]

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often […]

Do you need to be an Extrovert to be in Social Media Marketing?

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 […]

Who is your Social Media lightening rod?

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media (the topic of my new book). And I have noticed a difference between the successful ones and the not so successful ones.

It comes down to one basic organizational difference […]

Social Media is not a campaign it’s a commitment!

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

[…]

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.

But for […]

Web 2.0 Expo – cool stuff seen on the floor of the show

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed […]

Unleash your Community on the Election!

One of my most trusted friends and mentors recently joined a very intriguing company called – SuccessFactors (stock symbol SFSF). They specialize in HR software with a SaaS product that is second to none in the market.

From a marketing and social media perspective several things about this company got my attention and my envy […]

BlogCouncil.org – Solving the Challenges of Corporate Blogging

How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?

Andy Sernovitz, with input from early participants like Sean O’Driscoll from Microsoft […]

Ideas for putting RSS to work in your organization

Many organizations continue to suffer from information pain points – information overload, too little information, siloed information, or overflowing email that is worthless to many in the organization. RSS is gaining traction within organizations to help ease the pain, so here are some ideas for using it exclusively inside your firewall:

RSS for SalesTrack leads, […]