Enterprise 2.0 | Social Media Darwinism

Do you need to be an Extrovert to be in Social Media Marketing?

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic [...]

Social Media not a campaign it’s a commitment

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

And [...]

Web 2.0 Expo – cool stuff seen on the floor of the show

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo

Ascentium – A model for the agency of the future

I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]

Unleash your Community on the Election!

One of my most trusted friends and mentors recently joined a very intriguing company called – SuccessFactors (stock symbol SFSF). They specialize in HR software with a SaaS product that is second to none in the market.

From a marketing and social media perspective several things about this company got my attention and my envy as [...]

BlogCouncil.org - Solving the Challenges of Corporate Blogging

How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?

Andy Sernovitz, with input from early participants like Sean O’Driscoll from Microsoft started [...]

Ideas for putting RSS to work in your organization

Many organizations continue to suffer from information pain points – information overload, too little information, siloed information, or overflowing email that is worthless to many in the organization. RSS is gaining traction within organizations to help ease the pain, so here are some ideas for using it exclusively inside your firewall:

RSS for SalesTrack leads, opportunities, [...]

Using RSS and Wikis for Enterprise Collaboration

Eastern Mountain Sports is using Web 2.0 tools to encourage collaboration internally by rooting it within their business intelligence (BI) analytics dashboards. They use the RSS feeds to report on exceptions and alert users when certain operational metrics are out of tolerance range.

By integrating Web 2.0 tools with their BI tools, decision makers can quickly [...]

Marketing in a Wikinomics World, a podcast with Don Tapscott

I love my iPod, but apparently so do scores of tenacious hackers. These rogues have created a number of iPod hacks even though Apple hasn’t opened its architecture. The iPod’s closed architecture is good at keeping competitors at bay. But it also limits what users can ultimately do with the device.

But here’s the real question: [...]