Interview with Srivats Srinivasan of Nayamode

I sat down with Srivats Srinivasan, an associate and entrepreneur. Srivats’ company, Nayamode, just acquired a Bay-Area agency called Bluewave. Interesting to see Seattle companies buying Bay Area outfits! I was particularly interested in this because of the role Marketing plays in Digital Transformation- this acquisition was based on Nayamode rounding out its Digital […]

The Return of the “Marketing Mix”

Fashions change.

This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from […]

Enabling Sales for New Growth Opportunities

On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client, expanding the meaning of “investment advice fiduciary” originally defined under the Employee Retirement Income Security Act of 1974 to also include […]

Leading Companies for Customer Service, On and Off Social

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler (@jasonkapler) Vice President of Marketing at LiveWorld, Dan Gingiss (@dgingiss) Head of Digital Customer Experience and Social for […]

Predictions for 2015: Start Off the New Year Knowing the Future of Social

Predictions for 2015: Start Off the New Year Knowing the Future of Social […]

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist, the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss, the […]