Those of you who have been following my recent posts about digital currencies may remember my recent discussion with Alex Tapscott, founder and CEO of Northwest Passage Ventures. He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World. ” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like bitcoin and others to be sent to others as a form of payment. Here, Alex discusses the different forms that a blockchain can take.

“There are lots of different ways to make a blockchain, with some being public and some private, and a lot of times people don’t really know what that means,” Alex said. “Basically a public blockchain is simply one that is open and permissionless, where anybody can access it regardless of where they are or who they are.

“And typically public blockchains have a native token, a cryptocurrency like bitcoin or in the case of Ethereum—a blockchain-based computing platform that can execute peer-to-peer contracts—a cryptocurrency called ether. Public blockchains have a lot of positive attributes. Because they’re open, they have many different participants, and the more participants there are, the more transaction validity you get.”

Alex acknowledged fears that cryptocurrencies might be hacked, with bitcoins or other currencies actually stolen, but said public blockchains help mitigate the risk.

“The more different people you have, the more distributed it is, which generally speaking reduces the chance of attack, because you have to attack many computers rather than one computer. Also, because you’ve got lots of different computers, there’s more energy and more computing power going into this blockchain, which makes it more secure for the most part.

“Now, there is a flipside to public blockchains which makes it somewhat limited, at least today. Transactions in a public blockchain have to be broadcast across the whole network. This means that the number of transactions that the blockchain can handle is limited because, remember, it does requires a lot of computing power and a lot of energy. So the question of scalability is one that’s still unresolved in public blockchains.”

By contrast, Alex noted that private blockchains are made up of participants who have permissioned access. And with fewer participants a private blockchain can manage a higher transaction volume, he said.

“And it can manage more types of transactions, too, because the rules are set by the participants, and they can change the rules to meet different types of assets. Everyone trusts each other somewhat, and can trust that they each have the necessary computing resources to manage the blockchain. That means it’s unlikely that someone won’t have the ability to participate fully.

“Also, because private blockchains are permissioned, they are, generally speaking, more palatable to regulators, because you could grant permission to different parties in a transaction. One of those parties could be an auditor like PricewaterhouseCoopers, for example. One of them could also be a regulator who could look in to see the metadata and validate what’s happening.”

In future posts, we’ll delve into a lot more about the future of cryptocurrencies, including setting up private blockchains, regulatory aspects, security and more. Watch for it!

I’ve had a great time chatting with cryptocurrency expert Alex Tapscott about the future of digital money, and how it may (probably) change our lives. In my last post with Alex—founder and CEO of Northwest Passage Ventures and coauthor with his dad Don of the book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World”—we discussed the all-important topic of security: Who actually is minding the store on these new types of monetary transactions involving such things as ether, bitcoin and other new digital currencies?

A major issue—perhaps the single most important issue, actually—is trust. There’s plenty of trust in the U.S. dollar, but what about bitcoin and other digital monies? I asked Alex how one establishes trust in this brave new world of digital currency?

“Traditionally we have an intermediary to establish trust, those agencies that verify the identity of parties, perform the processing, and the clearing and maintaining of reliable records. Now, intermediaries—call them banks, credit card issuers, PayPal, you name it—do a pretty good job at that, but they have certain limitations. They’re centralized, they cost money, they capture data, and doing so can slow things down if they’re using old technology.”

Well then, I thought. what’s the new paradigm for digital currency? Who is governing whether bitcoin and other digital monies are “real” or not? Alex discussed a bit about blockchain—bitcoin’s main technical innovation, a public ledger for bitcoin transactions allowing users to connect to the network, and send and verify transactions.

“With blockchain, you’ve got a new platform where trust is not established by a third party, but rather established through maximum collaboration and clever code,” Alex replied. “In a public blockchain (more on this later), you have an incentive mechanism in that users commit computing resources to validate transactions, and then are rewarded for reaching consensus on what is ‘true’ by receiving bitcoin or an Ethereum ether.”

But, I asked Alex, how do you validate a crypto transaction? After all, it’s not script, like the U.S. greenback or the euro.

“Right now, there are a whole bunch of different solutions that have been proposed. A mining method is called a ‘proof of work.’ So in exchange for doing lots of work, you have the chance of getting rewarded. But there are other different ways of validating a blockchain, like ‘proof of stake,’ which basically just confers validating power on whomever owns a share of the network.

“So, if you have 10 banks in the network, and each of them owns 10%, then no transaction is valid unless all 10, or some plurality or majority, can reach consensus,” he said.

Since we were dealing with the all-important topic of trust here, I had to ask: How much effort does it take to break a blockchain and steal money? Trust is the key to the new world of digital currency, right?

“One of the great advantages of the bitcoin blockchain is that validating transactions takes a lot of work, so guess what? Hacking transactions to try to break the blockchain—to steal money—takes an equal or greater amount of work! That’s what makes it really safe. So in order to hack a transaction on the bitcoin blockchain—to, say, send the same $20 twice or sell the same share 10 times because you’re trying to make 10 times the profit—you wouldn’t just have to rewrite one transaction. You’d have to rewrite every transaction, basically back to the beginning of the blockchain, and do so in a really short window.”

Alex told me he feels that proof-of-work blockchains that use a native token like bitcoin, or Ethereum’s ether, are the ones that are likely to succeed. “I think that private blockchains that don’t have that could work, but I don’t think they’ll ever be as secure.”

Next time, we’ll look a little closer at public versus private blockchains, to get a better feel for why Alex thinks one may prevail over the other, at least in the short term. Stay tuned!

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action.

This is not just my opinion. Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. And only a small percentage reported effective data management practices. 43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors.

The problem is not access to data. It’s the management of it. What companies really need is the ability to manage large amounts of data in a safe, agile and adaptable fashion. And that means they need a more modern data warehouse.

The overall purpose of a data warehouse is to integrate corporate data from various internal and external sources. Implementing a data warehouse is traditionally a long, costly and risky process. When the solution is ready, it’s often slow, outdated and hard to update as business changes. A modern data warehouse is different – employing new technologies, products, and approaches. Approaches that allow for both speed and agility.

With a modern data warehouse, you only have to query one source to get the data you need. When you add automation to the mix, you can load, clean, integrate, and format the data in record time.

POSSIBLE is a creative agency that brings results-driven digital solutions to some of the world’s most dynamic brands. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. They would spend on average 35 hours just processing data before they could begin analysis.

When I spoke to the POSSIBLE team they reported this free demo introduced them to a data warehouse automation tool from TimeXtender. After a surprisingly fast implementation period, the “data munging” performed by POSSIBLE’s analysts has now been reduced 68%. “This has really turned out to be a big win for us. The fact that we can now get actionable data to analysts so much faster allows us to spend more time providing valuable insights to clients,” says Harmony Crawford, Associate Director of Marketing Sciences.

As my colleague Richard Petley likes to say, “Data is the lifeblood of the digital economy.” It can provide insight, inform decisions and deepen relationships, and drive competitive advantage, but only if it’s managed in an agile and adaptable way.

So the next time you find yourself complaining about the problem with big data, stop talking and start researching the modern data warehouse and data warehouse automation.

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@hillyprods) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@BreeBaich) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@AskJamieTurner) CEO of SIXTY. This webinar was sponsored by Citrix GoToWebinar. We discussed how to make your storytelling more viral by connecting with emotion.

Here are three key takeaways from the webinar:

1. What is viral content? – Anything that is liked by thousands and shared by millions
2. Connect with Emotion – This is the key to being memorable and getting that story to go viral!
3. Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs!

To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@kevinhack) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@Kfoley) Director of Communications at Kohler Company, Drew Neisser (@DrewNeisser) founder and CEO of Renegade and Will McInnes (@willmcinnes) Integrated Marketing Analyst at Union+Webster. This webinar was sponsored by Brandwatch. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Here are three key takeaways from the webinar:

1. Customer Centric? – How can you declare that you are customer centric if you don’t do Social Listening!
2. ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening
3. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation

To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here.

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@martinjonesaz) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@Jrastafari) Social Media Manager at Act-On and Matt Hannaford (@mhannaford) Integrated Marketing Analyst at Union+Webster. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

Here are three requirements for Omni-Channel from the webinar:

1. Seamless – Trusted, unified consumer experience across multiple channel, platforms and devices
2. Convenient – Consumer expectations are fundamentally changing. Convenience is no longer a benefit – it is an expectation
3. Relevant – Interactions are personalized and tailored to the consumers need, interests, behavior and preferences

To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Our next webinar is titled Social Listening: Harness Marketing Insights from Consumer Conversations be sure to sign up for it or view the schedule of other upcoming webinars here.

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and Eric Berkowitz (@tracx) SVP of Global Services at Tracx. This webinar was sponsored by Tracx. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

Here are three key takeaways from the webinar:

1. Not all influencers are created equal – Brands should look beyond social metrics into psychographics and contextual intelligence to determine the ideal candidates
2. Bigger doesn’t mean better – A large following or readership does not inherently make a person influential
3. The ROI of Influence – True influence drives action, not just awareness

To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here.

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg (@Lemberg) Director of Product Management at Falcon Social, Andrew Ashton (@AndrewLAshton) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ggerik) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

Here are three key takeaways from the webinar:

1. The longer it takes you to collect your social media data, the less it will be worth to you
2. Don’t just listen to social media for listening sake, listen to social media with purpose!
3. Can’t get to ROI? Then at least be thinking strategically and always be looking for how you can use social data to show impact

To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Our next webinar is titled The ROI of Influencer Marketing; be sure to sign up for it or view the schedule of other upcoming webinars here.

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The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. From content promotion experimentation by content marketers of all kinds to video ads driving engagement, personalization, relevancy and more, there are a number of marketing “influencers” – the “movers and shakers” of this industry – that have made their predictions regarding the burgeoning world of marketing communications and what they feel should be focused on in 2016.

We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Their responses concentrated on ve important perspectives:

• Content Continues to Evolve
• Focus on Personalization
• Gathering Good Data is More Important Than Ever
• Knowing Your Audience is Key
• Look Outside the Marketing Box

Take a closer look at each one here 2016-predictions-from-10-top-influencers