Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) [...]
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Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) [...] April 25th, 2013 | Tags: CDO, Chief Digital Officer, Chief Information Officer, chief marketing officer, CIO, CMO | Category: Innovation, Interactive Marketing, Strategy | 26 comments Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Sealing the deal comes down to being able [...] [...] September 18th, 2012 | Tags: Conversion Rate, Forrester, Google, online shopping, ZMOT | Category: Business Intelligence, Innovation, Interactive Marketing, Internet, Sales | Comment Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. [...] [...] May 16th, 2012 | Tags: Hail Mary, Hope, Social Business Intelligence, Social Data, Social Media, Strategy, TV buying | Category: Advertising, Business Intelligence, Customer, Data Mining, Innovation, Listening, Social Business Intelligence, Social Media, Social Networking | 2 comments Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance [...] [...] April 18th, 2012 | Tags: Advertising, advertising metrics, advertising spend, chief marketing officer, CMO, earnings per share, EPS, marketing, marketing budget, marketing metrics, media, media spend, minimum effective spend., Social Media | Category: Advertising, Content Marketing, Innovation, Interactive Marketing, Lead Generation, Lead Nurturing, Social Media | 2 comments As fans of the movie Talladega Nights would know, stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade [...] [...] April 4th, 2012 | Tags: Apple, BF Goodwrench, Budweiser, Caterpillar, DuPont, Home Depot, Lowes, M&M'S, Michael Kors, MillerCoors, Monster, MTV, Samsung, Skoal, USA Networks, World of Warcraft | Category: Advertising, Business Intelligence, Innovation, Social Media | Comment Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting [...] [...] February 15th, 2012 | Tags: Manufacturing, minimum effective investment, new product development (NPD), product development methodology, product development process, Social Media, Stage-Gate, voice of the customer (VOC) | Category: Business Intelligence, Crowdsourcing, Data Mining, Innovation, Listening, Social Media, Social Networking, Strategy | 4 comments So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to [...] [...] February 8th, 2012 | Tags: Buyer persona, CMO, SEM, SEO, Social Data, Social Media | Category: Advertising, Data Mining, Innovation, Marketing, Media, Pay Per Click, SEO, Social Media, Strategy | 7 comments My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football [...] [...] February 1st, 2012 | Tags: AP, Audience, Consumer Tech, ESPN, Google, Millienials, Moms, NCAA Football, USA Today | Category: Innovation, Listening, Social Media, Social Networking | One comment The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real [...] [...] December 7th, 2011 | Tags: networked insights, real-time data, Social Data, Social Media | Category: Business Intelligence, Data Mining, Innovation, Social Media, Social Networking, Strategy, Web Analytics | 7 comments Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Each year the Marketing team works hard to distill consumer [...] [...] November 23rd, 2011 | Tags: adaptive marketing, agile marketing, Marketing Agility, Predictive Marketing, Product development, Real-Time Marketing, Social Media | Category: Innovation, Marketing, Social Media, Strategy | 2 comments |
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