My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit. So to help with this, I suggested that we use football [...]
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February 1st, 2012 | Tags: AP, Audience, Consumer Tech, ESPN, Google, Millienials, Moms, NCAA Football, USA Today | Category: Innovation, Listening, Social Media, Social Networking | One comment
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time [...] December 7th, 2011 | Tags: networked insights, real-time data, Social Data, Social Media | Category: Business Intelligence, Data Mining, Innovation, Social Media, Social Networking, Strategy, Web Analytics | 5 comments
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Each year the Marketing team works hard to distill consumer insights [...] November 23rd, 2011 | Tags: adaptive marketing, agile marketing, Marketing Agility, Predictive Marketing, Product development, Real-Time Marketing, Social Media | Category: Innovation, Marketing, Social Media, Strategy | 2 comments
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I [...] November 2nd, 2011 | Tags: Big Data, blogs, Facebook, forums, Search, Social Data, Twitter, web data | Category: Advertising, behavioral targeting, Facebook, Innovation, Online Advertising, Search, Social Media | One comment
There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing [...] October 26th, 2011 | Tags: monitize, Monitize social media, Social Media, social media roi | Category: Innovation, ROI, Social Media | 2 comments
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people [...] October 19th, 2011 | Tags: Brand Advocates, conversations, intent to purchase, PR, publications, Solutions, Solutions marketing, Stage-Gate | Category: Conversational Marketing, Facebook, Innovation, Listening, Social Media, Support, Twitter | 2 comments
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at [...] October 12th, 2011 | Tags: adaptive marketing, Advertising, agile marketing, marketing evolved, marketing in the future, social media marketing | Category: Innovation, Social Media, Social Networking, Strategy, Thought Leadership | Comment
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are [...] October 5th, 2011 | Tags: Advertising, advertising and marketing, advertising week, iab mixx, networked insights | Category: Advertising, Applications, Data Mining, Innovation, Social Media, Social Networking, Strategy | Comment
“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a [...] September 27th, 2011 | Tags: Data, Markeing, Moneyball, no budget, Social Media, value marketing | Category: Advertising, Buzz Marketing, Innovation, Marketing, Strategy | 2 comments
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the [...] August 3rd, 2011 | Tags: Facebook, Google Nick Carr, Sentiment, Social Media, Social Media Analysis, Twitter | Category: Business Intelligence, Data Mining, Facebook, Innovation, Listening, Monitoring, Social Media, Twitter | 2 comments
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