Interview with Clement Ifrim, CEO and Co-Founder, Quantarium

Marketing Darwinism: Clement, tell us about Quantarium.

Clement: The company is inspired by insights from Quantum Physics and the potential inherent in applying them to Machine Learning approaches within an A.I. framework. We have organically gathered the analytical methods of fields as far reaching as Quantitative Genetics to build a leading Artificial Intelligence company […]

Digital Transformation is not just for Large Enterprises

Marketing Darwinism caught up with Kathy Visser-May, CMO of Acumatica, the world’s fastest growing Cloud ERP company. Kathy is a celebrated Marketer with experience traversing technology giants like Microsoft and PeopleSoft/Oracle and hyper-growth companies like Acumatica. Recently, she was named a CRN 2018 Woman in the Channel.

MD: Kathy, tell us a bit about […]

7 Ways Blockchain can Transform Marketing

Here’s a great video of me and Aseem Badshah the CEO of Socedo, a social media lead generation tool, talking about 7 ways Blockchain can transform marketing! We hope you enjoy it …

The Return of the “Marketing Mix”

Fashions change.

This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from […]

Agile Marketing in B2B

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of […]

How to Market and Sell to the Modern Buyer

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong (@ambarmstrong) Program Director of Commerce, Social and Mobile Amplification at IBM, […]

4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

12 Secrets of the Human Brain to Use in Marketing

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. […]

Interview with Simon Sinek – Start With Why

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. […]