A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often [...]
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May 7th, 2013 | Tags: Google Hangout, GotoMeeting, HBR, Hootsuite, Rain Group, Sales Team, Social Media, Twitter | Category: Blogging, Business Intelligence, Communities, Content Marketing, Conversational Marketing, Enterprise 2.0, Facebook, Lead Generation, Lead Nurturing, People, Sales, Social Business Intelligence, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 33 comments Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) [...] April 25th, 2013 | Tags: CDO, Chief Digital Officer, Chief Information Officer, chief marketing officer, CIO, CMO | Category: Innovation, Interactive Marketing, Strategy | 26 comments Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or [...] [...] November 21st, 2012 | Tags: B2B Buyers, B2B Marketing, B2C, B2C Marketing, Consumers, Customer Experience, Sales Cycle, Website | Category: Buying Cycle, Conversion, Conversion Optimization, Customer, Customer Experience, Personalization, Strategy | 2 comments This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and [...] [...] June 20th, 2012 | Tags: IROI, real-time data, ROI, Social Media, SocialTV | Category: Advertising, ROI, Strategy | Comment Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting [...] [...] February 15th, 2012 | Tags: Manufacturing, minimum effective investment, new product development (NPD), product development methodology, product development process, Social Media, Stage-Gate, voice of the customer (VOC) | Category: Business Intelligence, Crowdsourcing, Data Mining, Innovation, Listening, Social Media, Social Networking, Strategy | 4 comments So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to [...] [...] February 8th, 2012 | Tags: Buyer persona, CMO, SEM, SEO, Social Data, Social Media | Category: Advertising, Data Mining, Innovation, Marketing, Media, Pay Per Click, SEO, Social Media, Strategy | 7 comments The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real [...] [...] December 7th, 2011 | Tags: networked insights, real-time data, Social Data, Social Media | Category: Business Intelligence, Data Mining, Innovation, Social Media, Social Networking, Strategy, Web Analytics | 7 comments Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Each year the Marketing team works hard to distill consumer [...] [...] November 23rd, 2011 | Tags: adaptive marketing, agile marketing, Marketing Agility, Predictive Marketing, Product development, Real-Time Marketing, Social Media | Category: Innovation, Marketing, Social Media, Strategy | 2 comments Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor [...] [...] November 9th, 2011 | Tags: CEO, CFO, Customer Support, Facebook, Jive, LinkedIn Groups, Twitter | Category: Blogging, Buzz Marketing, Content Marketing, Conversational Marketing, Facebook, Marketing, Social Media, Social Networking, Strategy | One comment “If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? [...] [...] October 12th, 2011 | Tags: adaptive marketing, Advertising, agile marketing, marketing evolved, marketing in the future, social media marketing | Category: Innovation, Social Media, Social Networking, Strategy, Thought Leadership | One comment |
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