Agile Marketing in B2B

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of […]

How to Market and Sell to the Modern Buyer

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong (@ambarmstrong) Program Director of Commerce, Social and Mobile Amplification at IBM, […]

4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

12 Secrets of the Human Brain to Use in Marketing

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. […]

Interview with Simon Sinek – Start With Why

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. […]

Where does Google+ fit into your B2B Marketing plans? [infographic]

Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from […]

The Missing Link Between Media and Marketing

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building […]

CMOs Win When High-Value Customers Are Treated Personally Online

With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers […]

How to Make the Zero Moment of Truth Work for You

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT) […]