3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often [...]

May 7th, 2013 | Tags: , , , , , , , | Category: Blogging, Business Intelligence, Communities, Content Marketing, Conversational Marketing, Enterprise 2.0, Facebook, Lead Generation, Lead Nurturing, People, Sales, Social Business Intelligence, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 33 comments

Influencer Shminfluencer: The Truth Under the Covers

Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your [...] [...]

June 6th, 2012 | Tags: , , , , , , , | Category: Influencer, PR, Social Media, Thought Leadership | 9 comments

Kim Kardashian Wedding – Social Intelligence Report

With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value [...] [...]

November 7th, 2011 | Tags: , , , | Category: Advertising, Social Media, Thought Leadership, TV | One comment

Social Media Marketing and Darwin: Evolution or Irrelevance

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? [...] [...]

October 12th, 2011 | Tags: , , , , , | Category: Innovation, Social Media, Social Networking, Strategy, Thought Leadership | One comment

Paul Dunay joins Networked Insights as the CMO

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. [...]

March 1st, 2011 | Tags: , , , | Category: Blogging, Buzz Marketing, Data Mining, Facebook, Innovation, Interactive Marketing, Listening, Location Based Services, Mobile, Monitoring, Podcasting, Reputation Monitoring, Social Media, Social Networking, Support, Thought Leadership, User Generated Content | 34 comments

What a Trifecta of a Year!

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year [...] [...]

December 22nd, 2010 | Category: Advertising, Blogging, Branding, Buzz Marketing, Content Marketing, Customer Support, Facebook, Inbound Marketing, Listening, Social Media, Thought Leadership | 2 comments

11 B2B Marketing Predictions for 2011

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways [...] [...]

December 8th, 2010 | Category: Advertising, Applications, Buzz Marketing, Commerce, Communications, Conversational Marketing, Customer Experience, Customer Support, Facebook, Mobile, Monitoring, Online Advertising, Pay Per Click, Reputation Management, Reputation Monitoring, SEO, Social Media, Social Networking, Strategy, Thought Leadership, Twitter | 29 comments

Mapping Content to the Sales Funnel AND Buyer types

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is [...] [...]

November 10th, 2010 | Category: Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Thought Leadership | 12 comments

Is The White Paper Dead for B2B Marketing?

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We think white [...] [...]

May 26th, 2010 | Category: Blogging, Branding, Content Marketing, Interactive Marketing, Lead Generation, Podcasting, Thought Leadership, Twitter, User Generated Content | 52 comments

Using Content to Build Trust in B2B Marketing

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. But for me – the real [...] [...]

April 1st, 2010 | Category: Blogging, Branding, Buzz Marketing, Communications, Content Marketing, Inbound Marketing, Interactive Marketing, Marketing, Social Media, Social Networking, Strategy, Thought Leadership | 23 comments
 
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