Interview with Srivats Srinivasan of Nayamode

I sat down with Srivats Srinivasan, an associate and entrepreneur. Srivats’ company, Nayamode, just acquired a Bay-Area agency called Bluewave. Interesting to see Seattle companies buying Bay Area outfits! I was particularly interested in this because of the role Marketing plays in Digital Transformation- this acquisition was based on Nayamode rounding out its Digital […]

Are Marketers over indexing on ROI and the return of the Marketing Mix?

Two of my very good friends, Romi Mahajan of the KKM Group and Aseem Badshah of Socedo shot a video discussing our most recent blog post on the Return of the Marketing Mix. Ultimately, marketing is a mix of channels, tactics, and bets, of which some are measurable and some are not. It’s time for […]

The Return of the “Marketing Mix”

Fashions change.

This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from […]

Chatbots: The future of conversational commerce and marketing

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations.

Recently, I had the pleasure of speaking with […]

How Does Social Listening Change the Way You Do Business (and Create ROI)?

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg (@Lemberg) Director of Product Management at Falcon Social, Andrew Ashton (@AndrewLAshton) Digital Marketing […]

Leading Companies for Customer Service, On and Off Social

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler (@jasonkapler) Vice President of Marketing at LiveWorld, Dan Gingiss (@dgingiss) Head of Digital Customer Experience and Social for […]

CMOs Win When High-Value Customers Are Treated Personally Online

With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers […]

Creating an Immersive Brand Experience at the Red Bull Wake Open

The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. They are partnering with Smartsy to incorporate Visual Recognition and User Generate Content into their branding to help make them more interactive and actionable. […]

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often […]

Make Your CFO a Social Media Fan

Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might […]