Storytelling Gone Wild: The Key to Creating Viral Content

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@hillyprods) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@BreeBaich) Transmedia Mastermind “The Storyteller“for SAS […]

Social Listening: Harness Marketing Insights from Consumer Conversations

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@kevinhack) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@Kfoley) Director […]

Omni-Channel Marketing: Creating the Right Mix for Your Brand

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@martinjonesaz) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@Jrastafari) Social Media Manager at […]

The ROI of Influencer Marketing

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung (@EricTTung) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@KathleenHessert) CEO of Sports Media Challenge and […]

How Does Social Listening Change the Way You Do Business (and Create ROI)?

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg (@Lemberg) Director of Product Management at Falcon Social, Andrew Ashton (@AndrewLAshton) Digital Marketing […]

4 Stages of a Thought Leadership Maturity Model

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. […]

Integrating Listening Into Your Platform for ROI

Last week I moderated another Social Media Today webinar this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. […]

Connecting Your Enterprise: Collaboration at Scale

Last week I moderated another Social Media Today webinar on the topic of Connecting Your Enterprise: Collaboration at Scale. […]

Social Customer Service Is the New Heart of Marketing

Social Customer Service Is the New Heart of Marketing […]