Social Media | Buzz Marketing for Technology

Home
Bio
Books
Press
Speaking
Awards

Social Media Budget Ratio in B2B Marketing

In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear [...]

March 9th, 2010 | Category: Advertising, Blogging, Content Marketing, Facebook, Inbound Marketing, Interactive Marketing, Online Advertising, Social Media, Social Networking | 2 comments

Will Facebook replace your B2B Marketing email system?

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan.

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. What seemed like a pretty basic message [...]

March 4th, 2010 | Category: Buzz Marketing, Communications, Facebook, Interactive Marketing, Social Media, Social Networking, email Marketing | 4 comments

Creating Engagement in B2B Marketing

A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social [...]

March 2nd, 2010 | Category: Blogging, Branding, Buzz Marketing, Communities, Content Marketing, Conversational Marketing, Inbound Marketing, Interactive Marketing, Social Media, Twitter | 4 comments

What’s your Social Media diet?

I often get asked the question – how do you keep up with it all?

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital [...]

February 18th, 2010 | Category: Blogging, Facebook, Social Media, Social Networking, Twitter, Web 2.0 | 18 comments

In B2B Marketing: Content is Media

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King”. But these days for B2B Marketers I think we need to take it a step further and say that “Content [...]

February 16th, 2010 | Category: Advertising, Blogging, Communications, Inbound Marketing, Lead Nurturing, Social Media, Social Networking, Web 2.0 | 9 comments

Does Bit.ly convert for B2B Marketing - a case study

The short answer – heck yeah!

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January [...]

February 11th, 2010 | Category: Blogging, Communications, Events, Innovation, Interactive Marketing, Social Media, Strategy, Twitter, Virtual Events | 9 comments

B2B Marketing: Trust + Community = ROI

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer.

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from [...]

February 9th, 2010 | Category: Communications, Communities, Content Marketing, Inbound Marketing, Interactive Marketing, PR, Personal Branding, ROI, Social Media, Social Networking | 6 comments

Content: Lure or Lasso?

I picked this saying up from Gary Vaynerchuk’s new book called Crush It.

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

The lure part is really about a steady stream of content that is consistent in its frequency which is why as people [...]

February 4th, 2010 | Category: Blogging, Content Marketing, Inbound Marketing, Interactive Marketing, Lead Nurturing, Social Media, Thought Leadership | 4 comments

Social Media not a campaign it’s a commitment

A while back I created a post called – There is no “campaign” in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

And [...]

February 2nd, 2010 | Category: Blogging, Communications, Crowdsourcing, Customer Support, Enterprise 2.0, Reputation Monitoring, Social Media, Social Networking, Web 2.0 | 14 comments

Influencers vs Advocates in B2B Marketing

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients [...]