Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools.

Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her clients shows that they are aggressively looking for ways to leverage Web 2.0 tools. Pay special attention to the discussion around doing an offline event like (dare I say) a trade show versus launching a blog. Interesting stuff!

How are clients using Web 2.0 tools, a podcast with Joan Damico

About Joan

Joan is an independent copywriter and consultant with over 15 years’ experience in integrated marketing for high tech companies in software, imaging, optics and electronics. She’s worked in a variety of industries — information technologies, plastics, paint & coatings, textile & apparel, graphic arts, automotive and appliance. Her work has appeared in trade journals here and abroad. She is the author of How to Be a Permanent Temp and a contributing author to The Marketing Manager’s Handbook (by R.W. Bly). Her most recent white paper, Podcasting Demystified, helps businesses successfully integrate podcasting and RSS into their marketing campaigns.

Joan has presented copywriting and integrated direct marketing seminars to numerous groups including the American Writers and Artists Institute, PRSA and BMA, and she has taught college-level courses on marketing communications. She’s written Web pages, direct mailers, articles, brochures, presentations, newsletters and other marketing materials to generate sales leads and sell products and services to businesses.

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school’s Innovation and Entrepreneurship Group, had some interesting things to say about how the Web, particularly Web 2.0, will change the face of innovation.

The notion that I really liked the most was that users have always been the real developers of many of the new products that manufacturers produce. This is evident in the field of sports, for example the first skateboard. But now users are increasingly engaging in collaborative innovation – enabled by the Web. This collaborative user innovation has higher efficiency than traditional in-house product development by producers. As a result, some firms are abandoning aspects of their in-house development activities in favor of becoming publishers of innovations developed by user communities! Check out our podcast …

Innovation in a Web 2.0 world, a podcast with Professor Eric von Hippel

About Eric von Hippel

Eric von Hippel is a professor and head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management. He specializes in research related to the nature and economics of distributed and open innovation. He also develops and teaches about practical methods that firms can use to improve their product and service development processes.

Democratizing Innovation (free book download)

The Sources of Innovation (free book download)

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with B2B marketers, Tom was one of our first responders.

I asked Tom about his experiences with Web 2.0 and what his clients are asking him for. I wanted to get a sense of how on-target our survey results were compared to his experiences, as well as elicit some best practices in using Web 2.0 tools to share with you. Enjoy …

B2B Marketing with Web 2.0 tools, a podcast with Tom Pick

About Tom

Tom Pick is a marketing and PR executive with more than 15 years’ experience in the technology industry. Previous to his work as a B2B marketing communications, product marketing and Web marketing consultant, Tom was director of corporate communications at reinsurance intermediary Collins Associates. There he was responsible for developing and implementing an integrated marketing strategy that included media relations, Web marketing, sales collateral and event marketing programs. Under his plan, the company increased website traffic by 400% and tripled its press coverage.

Prior to joining Collins, Tom spent nine years with the manufacturing software company SoftBrands (formerly Fourth Shift), managing trade shows, analyst relations, PR and Web marketing. As director of Americas marketing, he led a team that successfully launched two new products while producing a 50% year-over-year increase in qualified leads for a mature product in a consolidating market.

Tom has authored numerous articles on Web marketing and social networking for various publications, and he writes the award-winning WebMarketCentral blog.

I met Maggie Fox through Social Media Today, a collective we belong to. She offered to do a Social Media Success Story podcast with me, so I hope this is one of many such stories to come!

Maggie is working on a phased social media strategy for Yamaha Motor. She just completed a detailed analysis of Phase I, including what her company, Social Media Group, calls “engagement metrics.” (The engagement metrics for Yamaha Motor are double those of the “most popular” community in the same space). In this podcast, Maggie discusses this work and provides a really cool anecdote about how Yamaha Motor successfully connected with an influencer who’s active in a competitor’s community. Enjoy …

Social Media Success Story podcast with Maggie Fox – Yamaha Motor

About Maggie

Maggie Fox, a communications and content expert who has never met a medium she didn’t like, is the founder of Social Media Group, Canada’s first agency devoted exclusively to helping business navigate the world of Web 2.0.

Over the course of her career, Maggie has marketed, written and produced television and website content for companies like CHUM Limited, the Global Television Network, Do it Best, Deloitte, Sears and Disney. A longtime blogger (and dot-bomb survivor), she’s currently putting her unique experience to work for firms that want to engage their internal and external audiences through social media.

Please visit Maggie at www.socialmediagroup.ca for more info or join in the conversation on Social Media Today at www.socialmediatoday.com

As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers.

I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I wanted to better understand what B2B marketers are asking for and how our survey of Web 2.0 tools stacks up as a resource. Enjoy …

Matt Lohman of KnowledgeStorm discusses Web 2.0 Tools on a podcast

About Matt

Matt is director of business development at KnowledgeStorm, Inc. He is responsible for KnowledgeStorm’s content licensing and partnership deals, new sales channel development, and market research efforts. His specialties are online content partnerships within B2B business and IT media, sales channel development, and market research. Matt recently has focused on creating thought leadership that explores topics relating to online content and emerging media such as podcasts and blogs.

I’ve been following The Marketing Technology Blog by Douglas Karr, and I’m in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is rivaled by very few. And he’s done it in record time!

I decided to reach out to Douglas Karr and interview him on a podcast to bring you some key learnings on how to build the audience for your blog. Enjoy …

How to Build a Successful Blog Quickly, a Podcast with Douglas Karr

About Doug

Doug is currently a product manager for a major permission-based email service provider – named one of the fastest growing private companies by Inc. magazine. Doug is also a proud member of the Indianapolis Colts Marketing Advisory Board, led by Pat Coyle, the Colts’ database marketing director. Pat and Doug also launched the Indianapolis Book Mashup – a book club to discuss the latest business, marketing and technology publications.

One of the blogs that I admire most is the Influential Marketing Blog run by Rohit Bhargava. To truly understand the genius of it, you really need to look at the little things Rohit does. For example, check out his social media bio and how his blog titles are optimized for search engines.

He also wrote some great content on an emerging topic called Social Media Optimization (SMO), which I edited for my audience taking my inspiration from his original content.

I asked Rohit to do a podcast with me to better understand SMO and get his views on social media and what PR’s role will be. Enjoy …

Influential Marketing podcast with Rohit

About Rohit

Rohit Bhargava leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington, D.C., and is a founding member of the 360 Digital Influence team at Ogilvy. He is a frequent speaker at industry events and is a specialist in combining “traditional” interactive marketing efforts with innovative social media marketing strategy to help clients succeed in the new media landscape. His current list of clients includes Intel, Johnson & Johnson, Lenovo, and Unilever. Prior to joining Ogilvy PR, he was executive producer of the interactive team at Leo Burnett in Sydney, Australia, and he has worked internationally in several countries. He authors the popular Influential Marketing Blog and recently signed a deal to publish his first marketing book with McGraw-Hill.

It’s becoming clear to me that Web 1.0 statistics won’t work in a Web 2.0 world. Measuring “engagement” is rapidly becoming the new “black” in Web stats.

But there is no single button that gives you a clear picture of engagement. Or is there??

Engagement tends to be a much broader endeavor than marketers have had to face in the past. It reflects the need to orchestrate various media channels to capture the most precious of all commodities these days: People’s time!

After reading an article in B2B magazine entitled “How much do you really love me?” I decided to conduct an interview with the author, Jim Sterne. I asked him how to measure engagement, and some of his answers may surprise you! Enjoy …

How to Measure Engagement, a podcast with Jim Sterne

About Jim

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his 25 years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” Sterne is the producer of the annual Emetrics Summit and is the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine

“Listening is a really underrated marketing strategy” said Diane Hessan of Communispace during our podcast.

As you have told me by your responses to my content – communities are very important to you. Or perhaps you are thinking about implementing one or doing your own investigation of communities.

Well then you need to check out Communispace, a full service solution.. They build and run private online customer communities, one of the fastest growing marketing strategies for engaging with customers.

Creating a Private Community, a podcast with Diane Hessan of Communispace

About Diane

Diane Hessan is President and CEO of Communispace, “one of the fastest growing marketing and technology companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous,” according to Advertising Age. A pioneer in creating online communities to help marketers deeply engage customers, Diane helped found Communispace in 1999 and hasn’t looked back.

The most informed buyer is one who can access the experienced-based knowledge of his or her peers. That’s the message of my podcast with George Krautzel, co-founder and president of ITtoolbox. George and his team have just released a new survey on the adoption of social media in cooperation with PJA Advertising and Marketing.

Some of the results might surprise you:

– IT decision makers spend on average 3.5 hours per week consuming or participating in social media.
– IT decision makers reference vendor websites more than user-generated content for making purchasing decisions, but trust user-generated content more than either vendor websites or editorial publications.

This is fantastic news. To hear more just listen to our podcast…

New Study on Social Media, a podcast with George Krautzel from ITtoolbox

About George

As co-founder and president of ITtoolbox, George Krautzel guides the company’s execution, overseeing daily operations, directing companywide implementations, and ensuring long-term business growth. Under his leadership, ITtoolbox has continually advanced its network services to meet the needs of both its expanding user base and its impressive list of advertising and staffing partners.

George directed the implementation of proprietary utilities such as a contextual matching engine and keyword ad targeting to help advertising partners realize the benefits of the significant volume of community-generated IT content at ITtoolbox. Prior to his experience with ITtoolbox, he held various roles at Accenture and co-founded an IT consulting company. He received a Bachelor of Science in Finance from Villanova University.

Copy of the Survey

Whitepaper on the benefits of advertising in social media