Content Marketing | Marketing Darwinism

3 Ways Social Media can Boost Sales Success

A new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often [...]

Using Visual Recognition to Tap into the Consumer Mindset

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. [...]

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates [...]

CMOs: Shedding light on marketing performance

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance [...] [...]

More B2B Marketing on Mad Marketing TV — The After Party

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: – Marketing at a small company versus a larger company – Buyer personas and the importance of knowing your buyers – Approaches for creating engaging content – How writing a book can help generate awareness and build reputation MadMarketingTV is [...] [...]

Changes in B2B Marketing — Mad Marketing TV Ep 13

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing Influencer strategies and why they’re important Facebook’s IPO and what it means for marketers New social media tools for B2B marketers Social data and what it [...] [...]

Make Your CFO a Social Media Fan

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor [...] [...]

Don’t tell Jelli there is no ROI in Social Media!

I had the pleasure of meeting the team from Jelli (http://www.jelli.com) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. The site I have to admit is so [...] [...]

Marketing needs to be more Adaptive!

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “real time marketing” as David Meerman Scott defined it. We [...] [...]

Microsoft’s Future in Digital Marketing

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, and Microsoft FAST Search Server technology to create great digital experiences for its customers [...] [...]

Using Visual Recognition to Tap into the Consumer Mindset

Microsoft’s Future in Digital Marketing

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